This song that I am posting here by the Italian artist Marracash was not necessarily “easy’ to find – I had to traverse a lot of tunnels before it popped out to me — and for that reason I have to say I am pretty…PROUD…to be posting it here for all of y’all, on my English blog.
Now, before you click the video, or even before you write it off because it’s in Italian, allow me to tell you quick just why I found this song necessary to post above others: It is actually VERY ENJOYABLE, in my opinion, for an English speaker, due to the fact that the entire theme of the song is about keywords being used on search engines; and what that means is that a lot of the words are actually English . The title that Marracash chose “Parole Chiave” translates literally into our English as ..yes..key words. This song actually sort of shows you just how many English words are beginning to creep into the modern day Italo vernacular.
Im sure Italian purists are watching this (well probably not!!) but if they were, I think they’d be shrieking in horror. As an Italophile Ill admit it makes me a little “sad” but I dunno…I live too far down in the trenches of this wonderful society to really be concerned about something like that …..
Anyways be warned before you click this song still!!! Because this song is filld with, hones to god in my opinion, some of the strangest vulgarities and profanities that I’ve ever actually seen in a rap song and I’ve heard plenty of them! This song was really freaky for me, when I first found it actually , because the accent of Marracash sounds – you’ll see – very strange in the first place to American ears; but it sounds even more bizarre with this crazy very “heart attack like” beat behind it. There’s also the fact that the man himself looks like hes about to have a stroke or something in the video.
I find this song most incredible of all though because of the sincerely CREEPY chorus that I really just dont think an American, at least an American rapper, would have ever thought to write.The chorus is completely in Italian, so I will translate it here for you. Now remember, all the verses of the song are dedicated to a series of ‘keywords, and then this chorus comes about 3 or 4 times, saying this:
“one of these [words] will be on your search engine
it knows you better than yourself, your search engine,
if they’re watching, who knows??
all of humanity is on …. a search engine”
Now whats so intriguing about this is that, yes, my translation and the chorus in English, I agree, it sounds AWFUL, and even the phrase “search engine” does not…you know it just doesn’t even seem like it could be worked into a song if you wanted it to be, in English, because it just looks so…I don’t know..absurd. BUT when you hear him say “motore di ricerca” (the motor of search, aka the search engine) the way he does in the song, with his thick accent, you’ll come to find that it sounds, at least to me, VERY striking and almost even FRIGHTENING!! In fact every time I listen to this song I often feel bad for native Italian listeners to tell you the truth, because there’s no way that the thing can possibly sound as deranged and demented to them as it does to us. It’s a whole different world for us. Every little phrase sounds weird as hell….
When I hear him sing the line about “All of humanity” for instance, but he says “TUTTO L’UMANITA…” it sounds incredibly…threatening…to me. UMANITA! It just sounds ancient to me, this slight variation on the way we say it and all, I love it! I dont know. Its very strange and as you can see I am quite passionate about this ridiculous little tune because I just find it so intriguing. Theres something so incredible about picking up this song from another world , in this very ancient language of Dante, especially this song that is so new, that is just ….so beautiful and striking all at once. I think the video itself is also wondrous since they display all the words on top of Marracash’s face singing them. It’s probably one part of the reason I was so attracted to it at first. Otherwise I might have just clicked out. But nope they got me! And wigged me out!! Honestly after I heard this song I was like oh my god, these people will murder me if I go there!! They’re dark!! Yes another warning: Don’t listen to this if you don’t want to accidentally lose your image of the Italians as happy fools frolicking in the sun, because this song WILL kill it fast! This is the song of the threatening criminal class Italian that catches you with a switchblade to the throat, screaming at you in a language you can’t make out, when you go wandering down the wrong alley far too inebriated in dark as hell Rome at 3 in the morning. This is that guys song. I adore it …. “Give me your money you fucking American!!! Che cazzo!!”
And again I just cant help but think that an American rapper wouldn’t write a song like this because it’s almost as though, I don’t know, I mean…we INVENTED the internet and Google especially, so…it’s not really a big part of our culture, I don’t think, no matter where you’re looking, to be ripping on it. We have people who dont like it of course (with Edward Snowden and everything) but you aren’t really going to find this as a topic in pop culture songs, especially not rap ones, no way. But go across the sea, to a land where even now only about 50% of the populous is logged online (we are at about 84% I think) and you actually go back, wonderfully enough, about 10 years or maybe 15 in time, not in terms of public healthcare being accessible, but in terms of culture, definitely.
Yes: The Italians themselves are usually very quick to admit this gap between their world and our own. For instance when you start to talk about rap music itself, you’ll start to find that their entire rap scene only actually started to get mainstream attention about 2 years ago, and it is still very much on the deep fringes of their music scene, whereas for us rap has been the main thing now since about 1999 or so. They did the same thing with rock and roll too actually but that’s another subject.
Fact is that when you listen to this truly bizarre song you’ll see just how “strange” ….and maybe even scary….another culture can be,depending upon what exactly they are talking about – (and of course how well you understand them). These days the song still has a bit of the original sting it had for me when I first heard it, but it is not nearly as severe, Ill admit, because I wound up spending a great deal of time with the language and the accent for years after I found it until it eventually became rather “Commonplace” for me. But wow I still remember like yesterday when I first found it. It sounded WICKED! And I loved it and still do for that reason.Hope you will enjoy.